We are a young team of highly skilled and experienced individuals, that decided to join forces in order to create a new type of company in Balkan’s market, able to offer full range services for companies willing to enter or gain market share in this area.
We all have long years of experience in IT business in Romanian Market in particular and Balkan in general, in all fields such as: brand management, retail sales, corporate sales, marketing and PR, channel positioning.
We helped develop until now important world wide brands, helping them expand and grow their businesses in this area, as well as introducing new brands to the market and establish the positioning, strategy and sales policy.
We have great relations with all the key players in the market distributors, E-tailers, Retailers, traditional channel and Media.
To implement a new business ideea in Romanian and Balkan’s market in order to help companies improve their relations and connections with the customer here.
Offer the complete solutions to any foreign company that wants to enter or/and expand their business in these markets.
Have a clear picture of the market, competitors, have good relations with distributors, retailers, e-tailers, VAR’s and all market segments.
Be the trusted partner and the first contact that you should have in Balkans.
Market information and research. First of all you need to know the market size , the TAM (total available market) for your product lines, the key players, the
competitors, the SWOT analisys for your product and comparisons with
competition’s similar products.
After you have a clear picture of the market you are planning to enter , you need to find the best way to do it.
Create the brand image and brand awarness
Do the push-pull strategy
Create the demand for your product
Press releases, product reviews, media appearances
Find the right distributors for your product line
Create a strong dealer base.
Run channel programms, promotions…etc
Enter the big retail chains
Online presence in all the important retail shops
Product and brand trainings to distributors, dealers, retailers.
ALL OF THE ABOVE IS OUR BUSINESS!!!
Everybody wants to sell high numbers with high margins, to become the top player in the market, to be the first choice brand and to have a great brand awareness and image.
With the experience, the know how and the contacts that we have, we can help you reach your goals and targets with minimum costs and faster than you can do it by starting from zero in a new market or by hiring a team of good professional by yourself. We can offer consultancy, market information and do market development especially in Romania, but also can expand to other Balkan countries such as Hungary, Serbia, Bulgaria, Moldova, Bosnia, Croatia, Albania.
We can help you from A to Z, by help you create the strategy, the pricing, the brand awareness, setting up the distributors, the channel, the retail, the sales and marketing strategy etc, act like your representative in the region or with just the part that you need the most.
This can be:
1.Market information
2.Competition reports, and comparisons
3.Product trainings
4.Event organisations
5.P.R.